Empathy-Based Marketing
Empathy-Based Marketing:
Finding People to Teach
with Ann Weiser Cornell
This is Module Three of the series of phone classes on teaching Focusing. You must be a Focusing Trainer, or in training to become a Focusing Trainer, in order to take these courses. But even if you don’t meet that pre-requisite you can buy the manual for this course; click here to find out more.
The course on Empathy-Based Marketing includes:
- A way of seeing marketing, not as “sales,” but as communication, as empathy for your potential clients, and even as the first stage of your Focusing teaching.
- The surprising reason why you do NOT want to start by telling people what Focusing is... and what to say instead.
- Weekly homework in which you will get clear who you want to reach out to and how your work will help them, and how to say so clearly and attractively--getting lots of feedback from the teacher and the other participants.
- Why you might NOT want to name your courses “Focusing” and what to name them instead.
- How to write ads, brochures, and web pages that stimulate people to call you and sign up with you... and which one of the three is the best place for your marketing funds.
- Giving talks: how to set them up, what to call them, what to say, and how to follow up afterwards.
- Introductory days? Free phone seminars? How to make them effective for your goals...
- How to use email as a low cost way to stay in touch with people who might want to work with you sometime.
- How to make all this work for the special circumstances of your country, culture, professional situation...
Teaching Focusing is taught in three modules; each module is taught as a five-week telecourse. The modules may be taken separately from each other or in any order.
Module 1: Creating a Professional Practice: Working with Focusing Clients One-to-One
Module 2: Teaching Groups: Course Design & Group Process
Module 3: Empathy-Based Marketing: Finding People to Teach
Course Materials:
The course manual is not included in the Teaching Focusing course
fee. The manual for each Module is a section of the 3-part Focusing
Teacher’s Manual. We ask you to buy the Manual, or at least
the section of the Manual that applies to that Module, when you
register for the Module. Many people will want to buy the complete
Manual. Click here to buy.
You can register below using our secure on-line store, or call 510- 666-9948.
This workshop is not currently scheduled. Please contact us if you are interested in being informed when this workshop goes on the schedule.Inner Relationship Focusing
